Time for PRomotion?

Information obligation according to § 5 TMG.

Brand + Image, Timothy K. Göbel

Von-Eichendorff-Str. 41

86911 Dießen a. A.,

Germany

VAT number: DE815031773

Tel .: +49 8807 9475642

Email: info@brandandimage.de

Job title: PR consultant

Source: Created with the imprint generator from AdSimple in cooperation with justmed.de

Photo Credits

The images, photos and graphics on this website are protected by copyright.

The following photographers and companies own the image and film rights:

• Adobe Stock 48596378 Henry Schmitt

• Adobe Stock 92355846 photo scanner

• Adobe Stock 205418715 Chaay_tee

• Adobe Stock 266232031 wutzkoh

• Adobe Stock 286121842 concept w

• Adobe Stock 292632949 PhotoPlus +

• Adobe Stock 295907019 Parilov

• Adobe Stock 307639323

EU mediation

In accordance with the Ordinance on Online Dispute Resolution in Consumer Affairs (ODR Ordinance), we would like to inform you about the online dispute settlement platform (OS platform).

Consumers can submit complaints to the European Commission's online dispute resolution platform at http://ec.europa.eu/odr?tid=321151615. You can find the necessary contact details above in our imprint.

However, we would like to point out that we are not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Liability for the content of this website

We continuously develop the content of this website and strive to provide correct and current information. According to the Telemedia Act (TMG) §7 (1), as a service provider, we are responsible for our own information, which we provide for use, according to the general laws. Unfortunately, we cannot assume any liability for the correctness of all content on this website, especially for those provided by third parties. As a service provider within the meaning of sections 8 to 10, we are not obliged to monitor the information that you transmit or store or to investigate circumstances that indicate illegal activity.

Our obligations to remove information or to block the use of information according to general laws based on judicial or official orders remain unaffected even in the event of our non-responsibility according to Sections 8 to 10.

If you notice problematic or illegal content, please contact us immediately so that we can remove the illegal content. You will find the contact details in the imprint.

Liability for links on this website

Our website contains links to other websites whose content we are not responsible for. We are not liable for linked websites because we had no knowledge of illegal activities and we have not noticed any such illegal activities so far and we would remove links immediately if we became aware of any illegal activity.

If you notice any illegal links on our website, please contact us. You will find the contact details in the imprint.

Copyright Notice

All contents of this website (pictures, photos, texts, videos) are subject to the copyright of the Federal Republic of Germany. Please ask us before you distribute, reproduce or exploit the content of this website, such as republishing it on other websites. If necessary, we will legally prosecute the unauthorized use of parts of the content on our website.

If you find content on this website that violates copyright, please contact us.

Data protection

We have written this data protection declaration (version 10.02.2020-321151615) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website ,

Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites these days, certain information is automatically created and saved, including on this website.

If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as

• The address (URL) of the website accessed

• Browser and browser version

• the operating system used

• the address (URL) of the previously visited page (referrer URL)

• the host name and the IP address of the device from which access is being made

• Date and Time

in files (web server log files).

Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.

The legal basis according to Article 6 paragraph 1 f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.

Cookies

Our website uses HTTP cookies to store user-specific data.

Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.

What exactly are cookies?

Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.

For example, cookie data can look like this:

• Name: _ga

• Expiry time: 2 years

• Use: Differentiation of website visitors

• Exemplary value: GA1.2.1326744211.152321151615

A browser should support the following minimum sizes:

• A cookie should contain at least 4096 bytes

• At least 50 cookies should be saved per domain

• A total of at least 3000 cookies should be saved

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies

These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies

These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.

Targeted cookies

These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.

Advertising cookies

These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.

When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.

If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms "Delete cookies Chrome" or "Deactivate cookies Chrome" in the case of a Chrome browser or exchange the word "Chrome" for the name of your browser, e.g. Edge, Firefox, Safari off.

What about my data protection?

The so-called "Cookie Policy" has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the submission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.

We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.

If you send us personal data by e-mail - thus outside of this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

The legal basis according to Article 6 Paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time - an informal email is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you have the following basic rights:

Right to rectification (Article 16 GDPR)

• Right to erasure ("right to be forgotten") (Article 17 GDPR)

Right to restriction of processing (Article 18 GDPR)

• Right to notification - notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)

Right to data portability (Article 20 GDPR)

• Right to object (Article 21 GDPR)

• Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behavior

In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.

You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Analytics privacy policy

We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we get reports about your user behavior. These can include the following reports:

• Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.

• Display reports: Display reports enable us to analyze and improve our online advertising more easily.

• Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.

• Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.

• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.

• Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data does Google Analytics store?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is saved together with this user ID. It is only possible to evaluate pseudonymous user profiles in the first place.

Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga

Value: 2.1326744211.152321151615-5

Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.

Expiry date: after 2 years

Name: _gid

Value: 2.1687193234.152321151615-1

Purpose: The cookie also serves to differentiate the web page visitors

Expiry date: after 24 hours

Name: _gat_gtag_UA_ <property-id>

Value: 1

Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.

Expiry date: after 1 minute

Name: AMP_TOKEN

Value: no information

Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a deregistration, a request or an error.

Expiration date: after 30 seconds up to a year

Name: __utma

Value: 1564498958.1564498958.1564498958.1

Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.

Expiry date: after 2 years

Name: __utmt

Value: 1

Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.

Expiry date: after 10 minutes

Name: __utmb

Value: 3.10.1564498958

Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.

Expiry date: after 30 minutes

Name: __utmc

Value: 167421564

Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.

Expiration date: After closing the browser

Name: __utmz

Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /

Purpose: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.

Expiry date: after 6 months

Name: __utmv

Value: not specified

Purpose: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.

Expiry date: after 2 years

Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.

Session duration: Google refers to the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bounce is said if you only view one page on our website and then leave our website.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.

Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.

Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has spread your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choose the retention period of user data. We have five options:

• Deletion after 14 months

• Deletion after 26 months

• Deletion after 38 months

• Deletion after 50 months

• No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.

If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321151615. We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = en.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations from the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated via checkbox.

Google Analytics deactivation link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito / private mode of your browser, or using another browser will result in data being collected again.

[google_analytics_optout] Disable Google Analytics [/ google_analytics_optout]

Google Analytics add-on for data processing

We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.

More about the add-on for data processing for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals privacy policy

We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.

The special thing is that this is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never individual data. You can manage or delete this data in your Google account.

Facebook Pixel Privacy Policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is a section of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Then Facebook deletes this data again. The data we collect is anonymous and cannot be viewed by us and can only be used in the context of advertising. If you are a Facebook user yourself and logged in, a visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable advertising. Facebook also uses the data collected for analysis purposes and its own advertisements.

In the following, we will show you the cookies that were placed on a test page by integrating Facebook pixels. Please note that these are only example cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp

Value: fb.1.1568287647279.257405483-6321151615-7

Purpose: This cookie uses Facebook to display advertising products.

Expiry date: after 3 months

Name: fr

Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.

Purpose: This cookie is used so that Facebook Pixel works properly.

Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062321151615-3

Value: Name of the author

Purpose: This cookie stores the text and the name of a user who, for example, leaves a comment.

Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062

Value: https% 3A% 2F% 2Fwww.test page…% 2F (URL of the author)

Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.

Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062

Value: Email address of the author

Purpose: This cookie saves the email address of the user, if he has published it on the website.

Expiry date: after 12 months

Note: The above cookies relate to individual user behavior. Changes to Facebook can never be ruled out, especially when using cookies.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you don't have a facebook account, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's data protection, we recommend the company's own data guidelines at https://www.facebook.com/policy.php.

Facebook automatic extended comparison data protection declaration

We have also activated the automatic advanced matching as part of the Facebook pixel function. This function of the pixel enables us to send hashed emails, names, gender, city, state, postal code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this data. This activation enables us to tailor advertising campaigns on Facebook to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website we use the Google Tag Manager from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA). This tag manager is one of many helpful marketing products from Google. Using Google Tag Manager, we can centrally install and manage code sections from various tracking tools that we use on our website.

In this data protection declaration we want to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is an organization tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this, JavaScript code sections are inserted in the source text of our page. The tags often come from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected from these tools show us what interests you most, where we can improve our services and who we should show our offers to. And for this tracking to work, we have to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each code section of the individual tracking tools into our source code separately. However, this takes a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data does Google Tag Manager store?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data capture the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is very different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to allow Google to receive anonymized data from us. However, this is only about the use and use of our Tag Manager and not about your data that is stored via the code sections. We enable Google and others to receive selected data anonymously. We therefore consent to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data were forwarded. In any case, Google deletes all information that could identify our website. Google summarizes the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized based on the information collected.

How long and where is the data stored?

If Google stores data, then this data is stored on its own Google servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=321151615. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Hotjar privacy policy

We use Hotjar from Hotjar Limited (Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) on our website to statistically evaluate visitor data. Hotjar is a service that analyzes the behavior and feedback of you as a user on our website through a combination of analysis and feedback tools. We receive reports and visual representations from Hotjar that show us where and how you “move” around our site. Personal data is automatically anonymized and never reaches the Hotjar servers. This means that you are not personally identified as a website user and we still learn a lot about your user behavior.

What is Hotjar?

As mentioned in the section above, Hotjar helps us analyze the behavior of our website visitors. These tools that Hotjar offers include heat maps, conversion funnels, visitor recording, incoming feedback, feedback polls and surveys (for more information, visit https://www.hotjar.com/). In this way, Hotjar helps us to offer you a better user experience and a better service. On the one hand, it offers a good analysis of online behavior, on the other hand, we also get good feedback on the quality of our website. Because in addition to all the analytical aspects, we naturally also want to know your opinion about our website. And with the feedback tool that is exactly possible.

Why do we use Hotjar on our website?

In recent years, the importance of user experience on websites has increased significantly. And for a good reason. A website should be designed so that you as a visitor feel comfortable and can easily find your way around. Thanks to Hotjar's analysis tools and feedback tools, we can make our website and our offer more attractive. The heat maps from Hotjar are particularly valuable for us. Heatmaps are a form of representation for the visualization of data. With the Hotjar heatmaps, for example, we see very precisely what you like to click, tap and where you scroll.

What data does Hotjar store?

As you surf through our website, Hotjar automatically collects information about your user behavior. In order to collect this information, we have installed our own tracking code on our website. The following data can be collected via your computer or your browser:

• Your computer's IP address (collected and stored in an anonymous format)

• Screen size

• Browser information (which browser, which version, etc.)

• Your location (but only the country)

• Your preferred language setting

• Visited websites (sub-pages)

• Date and time of access to one of our sub-pages (websites)

Cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in it. In principle, Hotjar does not pass on collected data to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. Then parts of your information are stored on their servers. But Amazon is secret obligation not to disclose this data.

Only a limited number of people (Hotjar employees) have access to the stored information. The Hotjar servers are protected by firewalls and IP restrictions (access only to approved IP addresses). Firewalls are security systems that protect computers from unwanted network access. They are designed to act as a barrier between Hotjar's secure internal network and the Internet. Hotjar also uses third-party companies for your services, such as Google Analytics or Optimizely. These companies can also store information that your browser sends to our website.

Hotjar uses the following cookies. Since we refer among other things to the cookie list from Hotjar's data protection declaration at https://www.hotjar.com/legal/policies/cookie-information, there is not an exemplary value for every cookie. The list shows examples of Hotjar cookies used and does not claim to be complete.

Name: ajs_anonymous_id

Value:% 2258832463-7cee-48ee-b346-a195f18b06c3% 22321151615-5

Purpose: The cookie is usually used for analysis purposes and helps count visitors to our website by tracking whether they have been to this page before.

Expiry date: after one year

Name: ajs_group_id

Value: 0

Purpose: This cookie collects data about user behavior. This data can then be assigned to a specific group of visitors based on what the website visitors have in common.

Expiry date: after one year

Name: _hjid

Value: 699ffb1c-4bfb-483f-bde1-22cfa0b59c6c

Purpose: The cookie is used to maintain a Hotjar user ID that is unique to the website in the browser. In this way, user behavior can be assigned to the same user ID on the next visits.

Expiry date: after one year

Name: _hjMinimizedPolls

Value: 462568321151615-8

Purpose: Whenever you minimize a Feedback Poll Widget, Hotjar sets this cookie. The cookie ensures that the widget remains really minimized when you surf our website.

Expiry date: after one year

Name: _hjIncludedInSample

Value: 1

Purpose: This session cookie is set to inform Hotjar whether you are part of the selected people (sample) who are used to create funnels.

Expiry date: after one year

Name: _hjClosedSurveyInvites

Purpose: This cookie is set when you see an invitation to a feedback survey via a pop-up window. The cookie is used to ensure that this invitation only appears to you once.

Expiry date: after one year

Name: _hjDonePolls

Purpose: As soon as you end a feedback "question round" with the so-called Feedback Poll Widget, this cookie is set in your browser. This prevents Hotjar from preventing you from receiving the same surveys again in the future.

Expiry date: after one year

Name: _hjDoneTestersWidgets

Purpose: This cookie is used as soon as you enter your data in the "Recruit User Tester Widget". With this widget we want to hire you as a tester. The cookie is used so that this form does not appear again and again.

Expiry date: after one year

Name: _hjMinimizedTestersWidgets

Purpose: This cookie is set so that the "Recruit User Tester" really remains minimized on all of our pages as soon as you have minimized it.

Expiry date: after one year

Name: _hjShownFeedbackMessage

Purpose: This cookie is set when you have minimized or supplemented the incoming feedback. This is done so that when you navigate to another page where you want it to appear, the incoming feedback is immediately loaded as minimized.

Expiry date: after one year

How long and where is the data stored?

We have installed a tracking code on our website, which is transmitted to the Hotjar servers in Ireland (EU). This tracking code contacts the Hotjar servers and sends a script to your computer or device that you use to access our site. The script collects certain data related to your interaction with our website. This data is then sent to Hotjar's servers for processing. Hotjar has imposed a 365-day data retention period on itself. This means that all data that Hotjar has collected and is older than one year is automatically deleted.

How can I delete my data or prevent data storage?

Hotjar does not store any of your personal data for the analysis. The company even advertises with the slogan "We track behavior, not individuals" ("We track user behavior, but no identifiable, individual data). You always have the option to prevent the collection of your data. All you have to do is click on the "Opt-out-Site ”and click on“ Disable Hotjar ”. Please note that deleting cookies, using your browser's private mode or using a different browser will cause data to be collected again. You can also activate the "Do Not Track" button in your browser. In the Chrome browser, for example, you have to click on the three bars at the top right and go to "Settings". There you will find the option "Send a" Do Not Track "request with browser access" in the "Privacy" section. Now just activate this button and no Hotjar data will be collected.

More details on the data protection guideline and which data is collected by Hotjar and in what way can be found at https://www.hotjar.com/legal/policies/privacy?tid=321151615.

Google AdSense privacy policy

We use Google AdSense, the advertising program of Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website. With Google AdSense we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration via Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.

The legal basis for the use of Google AdSense is Article 6 (1) f (lawfulness of processing), because there is a legitimate interest to carry out targeted advertising measures.

What is Google AdSense?

Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself here. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we would like to mention that we are therefore not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Operating a high quality website requires a lot of dedication and effort. Basically, we're never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the GDPR, this data can be considered personal data. Google AdSense sends after every Impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server, a cookie to the browser. If the browser accepts the cookie, it will be saved there.

Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables a statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

• Information on how to deal with an ad (clicks, impressions, mouse movements)

• Information whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.

Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.

In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:

• Name: uid

• Expiry time: after 2 months

• Use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.

• Example value: 891269189321151615

• Name: C

• Expiry time: after 1 month

• Use: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.

• Example value: 1

• Name: cid

• Expiry time: after 2 months

• Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.

• Example value: 8912691894970695056,0,0,0,0

• Name: IDE

• Expiry time: after 1 month

• Use: The cookie is saved under the domain doubkeklick.net. It is used to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.

• Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU321151615

• Name: test_cookie

• Expiry time: after 1 month

• Use: You can use the "test_cookies" to check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.

• Example value: not specified

• Name: CT592996

• Expiry time: after one hour

• Use: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.

• Example value: 733366

Note: This list cannot claim to be complete, since experience has shown that Google always changes the choice of cookies.

How long and where is the data stored?

Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.

If you do not have a Google account or are not logged in, Google usually stores the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.

How can I delete my data or prevent data storage?

You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.

You can find instructions on how to do this here:

Chrome: delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: delete and manage cookies

Microsoft Edge: delete and manage cookies

If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all "advertising cookies" are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.

If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these are no longer adapted to your interests. However, the ads are displayed based on a few factors such as your location (derived from your IP address), browser type and the search terms used.

You can find out which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.

Source: Created with the data protection generator from AdSimple in cooperation with bautwir.de